Marketing Specialist
Towson University
 Baltimore, MD

Monitor, adjust and track analytics on a daily, weekly and monthly basis to report on effectiveness of digital channels in meeting their goals. This includes, but is not limited to review of data in native social platforms, Google Analytics, and Salesforce. Individual campaign reports will be compiled and presented at monthly campaign meetings. Data collection will result in analysis and recommendations that will assist with decision making related to the communications team's efforts. Contribute to social media documented strategies and ensure we are meeting those set goals.

Develop paid campaign plans that target audiences on a variety of outlets. Research new trends and tools to effectively manage campaigns. Perform market and audience research that drive interest in attendance of events as well as research individual and corporate targeting for self-pay courses and programs. Contribute to social media accounts including but are not limited to Facebook, Twitter, Instagram and LinkedIn. Regularly review and update search engine optimization (SEO) needs for the web and paid advertising. Maintain knowledge of SEO best practices and apply those strategies to websites and blogging platforms that communications team maintains. Special projects as assigned. Unanet completion.

Bachelor's degree and two years of experience. Knowledge of use and best practices for Search Engine Optimization. Knowledge of use and best practices for Google Ads, LinkedIn Advertising. Ability to develop customized Google Analytics reports. Experience using customer relationship management (CRM) such as Salesforce and Marketing Cloud preferred. Knowledge of use and best practices for social media. Strong problem-solving skills. Comfortable publishing and contributing to social media accounts. Excellent communications skills. Strong time management skills.

Preferred:

Background in marketing and communications. Technologically savvy. Proficient with Microsoft Office suite.

A criminal background investigation is required for the hired candidate and the results may impact employment.