Sr. Campaign Manager - CxO, AWS Americas Field & Partner Marketing

Amazon Web Services
 Austin, TX


Job summary

The AWS Americas Field Marketing team is looking for a Sr. Campaign Manager to own the creation, execution, and optimization of integrated marketing campaigns for the executive (C-suite) audience.

In this key role, you will contribute to the overall audience marketing strategy, and be responsible for the development, implementation and optimization of multi-channel, full-funnel campaigns that deliver on priority business goals and objectives.

The Americas geo consists of Canada, LATAM, and the United States. Americas Field & Partner Marketing has five customer segments: Digital Native Businesses (DNB), Enterprise (ENT), Independent Software Vendors (ISVs), Small to Medium Business (SMB), and Startups (SUP). Our goals are focused on lead acquisition, conversion, and pipeline contribution across these geos and segments.

The Americas Integrated Campaigns team is a newly-formed planning and campaign function within field marketing. You'll join a team of fellow campaign managers to drive campaign best practices and integrated campaign plans that make a big impact on our shared marketing goals.

Position may be located in Austin, TX, or near any Amazon/AWS U.S. Corp office only. Relocation offered from within the US only to these locations.

The Sr. Campaign Manager will execute and manage end-to-end campaign planning for their designated sales segment or audience (i.e. IT decision makers, Business decision makers, or CxOs) - always ensuring that the campaigns are aligned to strategic business objectives. A main priority of the campaign manager is to design and implement a connected customer journey for the audiences they address. Campaign managers consult and influence across various functions, including global marketing teams, sales teams, partner marketing, digital marketing, event marketing, and field marketing, always operating in a collaborative approach.

Key responsibilities include:

· campaign design and strategy

· program management for the campaigns they oversee

· ongoing reporting and optimization

· target audience expertise

· advises on marketing channel mix (email, paid social, organic social, live events, virtual events, display, content syndication, etc.)

· content marketing strategy

· content development

· supports lead nurture and lead flow

· stakeholder engagement and management

· internal communications

· campaign and event goal creation

· demand generation strategy

· paid media planning and consultation

About Us

Inclusive Team Culture

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work/Life Balance

Our team puts a high value on work-life balance. It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.

Basic Qualifications

· 7+ years’ experience in a high-tech B2B demand generation, campaign management, or field marketing role.

· Experience driving demand generation efforts using multiple marketing channels.

· Experience working closely with field marketing or sales and account teams to develop collaborative plans.

· Experience building, launching, and reporting on campaigns using Marketo and or other email and CRM platforms.

· Bachelor's degree in Business, Liberal Arts, Communications, or comparable education/experience.

Preffered Qualifications

· MBA or other relevant post-graduate degree.

· Track record of developing and managing multiple marketing programs simultaneously.

· A team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams

· Excellent understanding of the customer journey, including digital marketing concepts and metrics

· Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization

· Thrives in a fast-paced environment with the ability to pivot and problem-solve

· Excellent verbal and written communication skills, with an ability to deliver the right message, to the right audience, at the right time

· Demonstrated ability to drive decisions and take action when faced with ambiguity

· Track record of driving large-scale marketing campaigns with significant associated budgets

· Understanding of technology buyer journeys and post-sale support

· Experience managing agency partners and creative/content development

· Experience using Salesforce, Adobe CQ, Adobe Target, and other email, CMS and targeting marketing platforms

· Ability to dive into what's working, what's not, and make recommendations for improvements

· Meets/exceeds Amazon’s leadership principles requirements for this role

· Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The base pay range for this position in Colorado is $100k - 160k per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit