Marketing Manager - RxSaver
RetailMeNot
 Austin, TX
RxSaver by RetailMeNot improves health through the power of savings, helping millions of customers every year save up to 80% on their prescription medications. We are seeking a creative, highly-motivated, data-driven Marketing Manager to join our team in Austin, Texas.

In this role you’ll build, launch, and measure digital marketing campaigns that support key acquisition and engagement initiatives and product launches. You’ll love it here if you have an eye for detail, interest in consumer health, and thrive in a fast-paced entrepreneurial environment.

Does this opportunity sound interesting to you? If so, please read on...

Who You Are:

  • You have a bachelor's degree in Marketing, Business Administration or equivalent, relevant work experience;
  • You have 5 years of hands-on digital marketing experience directly managing campaigns from start to finish
  • You have extensive experience across SEM, mobile app, social media, and programmatic (display & video) using campaign management tools such as:
  • SEM, App & Social: Google Ads, Google Tag Manager, Bing Ads, Facebook Ad Manager, Apple Search Ads, Tune/Branch, Airtory
  • Programmatic & Content Native: The Trade Desk, Media Math or Google Display & Video 360, Taboola
  • CRM: Braze, Salesforce Marketing Cloud
  • Web Analytics: Google Analytics, Omniture, CoreMetrics, etc.
  • Proven knowledge in Performance Marketing with fluency assessing CAC, CPA, LTV, churn, conversion rate
  • Ability to context switch and work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (optimizing campaigns, analyzing traffic data and solving problems) with flawless execution
  • Excellent written, presentation and analytical skills
  • Strong interpersonal skills and the ability to work well with cross-functional teams as well as individually to drive results;
  • Ability to present ideas to various levels of an organization and gain support for initiatives.
  • Intellectual curiosity and strong analytical skills; ability to use data to generate meaningful insights and business outcomes

What You'll Do:

  • You will be designing and testing highly effective marketing campaigns to improve customer acquisition and product adoption.
  • You will build and launch a variety of customer acquisition and product marketing campaigns across multiple digital channels including SEM, mobile app, social media, onsite, programmatic (display & video), CRM and mobile app. You will lead execution through both in-house teams and tools and external agencies.
  • Manage digital campaigns and agency partners at a consumer brand or ecommerce business.
  • Owning campaigns from end to end: manage creative process, targeting and segmentation, planning, execution, reporting, and optimization.
  • Working collaboratively across multiple stakeholders to launch campaigns on time.
  • A/B Testing campaigns to trial new ideas for effectiveness.
  • Effectively communicate campaign results to senior management and explain variances.
  • Analyze traffic patterns and optimize for seasonality and relevance
  • Managing external vendors, partners and agencies to operational excellence and to deliver against aggressive business performance metrics

Who We Are:

  • We have an open environment where engineers are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of smart people to work with and learn from
  • We work on large scale challenges with a variety of technologies
  • We have a great open vacation policy
  • We'll provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you enjoy

Rewards*
We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable
- Long Term Incentive Plan
- Performance based rewards & recognition for your hard work and service
- Very competitive benefits packages, including best-in-class parental leave
- Open & flexible PTO
- Cell phone & gym membership reimbursements
- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

*Some rewards do not apply to contract workers or interns.

About Us
RetailMeNot, Inc.
is a leading savings destination bringing people and the things they love together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot makes everyday life more affordable through online and in-store coupon codes, cash back offers, discount gift cards, and the RetailMeNot Genie browser extension. Savings are also provided in consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package, and at the pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. http://www.retailmenot.com/corp or follow @RetailMeNot on social media. 

U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.