Manager of Marketing Demand Generation
 Arlington, VA


The Manager of Marketing Demand Generation is a marketing leader with strategic and creative thinking approach to demand generation. Utilizing a strong understanding of customer segments, buyers’ journeys and the sales process, the Manager of Marketing Demand Generation executes demand generation marketing campaigns to meet department goals in support of sales revenue with the support of the entire marketing team. The Marketing Manager is primarily responsible for reaching marketing lead goals for their assigned business line. 


  • Manages the Demand Generation team within the Marketing Department

  • Manage the execution of outbound lead generation campaigns for all assigned product lines

  • Manage inbound demand generation marketing programs, including: PPC, SEO, advertising, and online review programs

  • Analyze and report on the performance of all marketing programs

  • Manage marketing operations, technology assets, and various marketing systems

  • Manage marketing calendars, trafficking schedule, and on-time execution of all marketing programs

  • Leads and assigns team tasks in conjunction with all of the programs or initiatives under their management

  • Manages in-house marketing list, data maintenance, list building, and segmentation for various Fonteva product lines

  • Manages timely MQL automation and routing to sales team

  • Other duties as business needs arise and require, as directed by Supervisor


  • Bachelor’s degree in Business, Marketing or related field

  • 5-7 years’ experience with demand generation programs in a B2B environment (journey building, SEM, SEO, social media, tradeshow and webinar events, drip and lead gen campaigns, etc.)

  • Experience leading and obtaining results from project teams, both in managerial and team lead roles

  • Experience managing a project from inception to completion and analysis

  • Proven effectiveness working with sales teams and managing inside sales activities

  • Working knowledge and experience with Pardot (or similar marketing automation software), Salesforce, Google AdWords, Google Analytics, WordPress, Wrike, HTML, CSS

  • Excellent written and verbal communication skills

  • Solid skills in Microsoft Office, especially Excel and PowerPoint

  • Analytical, detailed, organized and results-oriented

  • Ability to work effectively under pressure and in a fast-paced, dynamic, team-oriented environment

Preferred Experience:

  • Advanced degree in Marketing or Business (MBA or related graduate degree)

  • Pardot and Salesforce certifications

  • Start-up experience, specifically in demand generation

  • Experience in SaaS (software, Salesforce, cloud)