Join the StartWire team – Email Marketing Manager

July 28th, 2016 No comments

StartWire

Email Marketing Manager
Location: New York/New Jersey area

 

The Email Marketing Manager job will drive all facets of the StartWire’s Email Marketing program from conception through creation to launch and post campaign analysis and optimization.  You will work in a team environment to execute daily and ad hoc email deployments with an overall goal of driving revenue and user acquisition.

The ideal candidate will have an accomplished history of executing & optimizing email campaigns, will be analytics driven and be an expert in adhering to CAN-SPAM laws with a goal of  maintaining the organization’s stellar reputation. You will be responsible for creating and maintaining engaging email template designs as well as coding responsive HTML.

 

Additional responsibilities include:

  • Developing new communication strategies to optimize our email program.
  • Overseeing list segmentation strategies to increase engagement and retention and to get the  right message to the right person at the right time.
  • Managing and implementing an e-mail marketing calendar.
  • Pro-actively identifying and implementing opportunities for program and process improvements.
  • Optimizing existing campaigns with frequent multi-variant A/B testing of subject lines, click thru, time of send, & content.
  • Daily tracking, analyzing and reporting on email campaign results including audience, content, messaging, creative, deliverability, open rates, click through rates, conversion as well subscriber list growth and health.

 

Desired Skills and Experience

  • Bachelor’s degree in Marketing or similar field
  • At least 2-4 years of Email Marketing/ Digital Marketing experience.
  • 2-4 years experience creating and launching email campaigns using a leading ESP (SendGrid preferred)
  • 2+ years experience coding in responsive email HTML development.
  • 2+ years graphic design experience
  • Collaborative spirit with the ability to work with all levels of management as well as various  internal/external teams.
  • Proficiency in Excel (including creating Pivot Tables/formulas), Word and PowerPoint.
  • Familiarity with CRM or some other form or database management.
  • Experience with A/B testing.
  • Ability to multitask and balance an intense attention to detail with swift execution.
  • Experience with analytics tools such as Google Analytics.
  • A go-getter with the ability to make an impact

 

We offer a competitive compensation package along with a great work environment. For immediate consideration for this job, please email your resume to Rockstars@startdatelabs.com

 

 

About StartWire

StartWire is America’s number one job search organizer with more than 7 million members. Job seekers across the US turn to StartWire to close the “resume black hole” by receiving automatic status updates from thousands of employers. Since its inception, StartWire has received rave reviews and coverage in US News & World Report, The Wall Street Journal, CNN, TechCrunch, Mashable, ERE, and Human Resource Executive. StartWire is headquartered near Dartmouth College in Lebanon, NH. For more information, visit //www.StartWire.com

 

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Jobs – Using the Gig Economy to Your Advantage

February 11th, 2016 No comments

© Can Stock Photo Inc. / Antonio_DiazThe gig economy is defining jobs today.

The gig economy–if you’ve had your ear to the ground s at any point in the past few years, you may have heard the term bandied about. Those in consulting or creative fields may be nodding your heads, but the concept is still new to many.

“Now,” say the non-musicians among you, “why would I be interested in gigs?”

In many cases, the gig economy is mediated by mobile technology, especially smartphone apps and intelligent websites that match you to gigs based on your preferences. Freelancing is the name of the game–for example, an Uber driver is an independent contractor using the app.

What Does it Mean for You?

Freelancers are nothing new, but the gig economy makes it easier than ever to be one yourself. The gig economy allows you to be flexible. Whether you want to supplement your income or tide yourself over while continuing your search for more stable employment, there’s something for everyone. A key feature of a gig job is the ability to define your own hours. An Uber driver picks up fares until they’re satisfied, which allows them to slot it in to any busy schedule.

Some people take so well to the gig economy that it ends up becoming their primary source of income. For self-starters and independent spirits, it’s a godsend. These people have diverse streams of income and have wide skill sets. Some apps, like the Bay Area-based Josephine, are for those with a passion about the gig. Josephine is for your inner chef, allowing you to share your passion with others.

For those who are between traditional employment, the gig economy presents a safety cushion that has not been available in the past. With the overall higher quality of the gigs, and the flexibility described above, it can make the time between jobs a little less stressful.

Still others add to their existing income with gigs, keeping their streams of income flowing from many different rivers. Even if you’re employed already, the opt-in nature of gigs can add to income from traditional sources. There’s no wrong way to take advantage of the gig economy!

Some noteworthy examples of the gig economy:

AirBnb

Caviar

Fiverr

Luxe

Lyft

Swifto

Uber

Upwork

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