Senior Marketing Manager

IHS Markit Gaithersburg, MD

About IHS Markit

IHS Markit harnesses deep sources of information, analytics and expertise to forge solutions for the industries and markets that drive global economies. Our company partners with clients in business, finance and government to provide the unrivaled insights and perspectives that lead to well-informed, confident decisions. We call this The New Intelligence. IHS Markit serves more than 50,000 key customers in more than 140 countries, including 80 percent of the Fortune Global 500. We help decision makers apply higher-level thinking to daily tasks and strategic issues across a host of industries and disciplines including energy, finance, automotive, engineering, technology, maritime and trade, aerospace and defense, chemical, and economics and country risk.

Headquartered in London, IHS Markit (Nasdaq: INFO) is committed to sustainable, profitable growth.

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Senior Marketing Manager

Responsible for demand generation in a specific OPIS market segment via all possible marketing channels, both inbound and outbound/paid. Collaborate with team specialists in content, social media, PR, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations specific to your area.

Responsibilities:

* Develop marketing strategy and annual marketing plans with specific KPIs for your market segment, drawing on performance data and encompassing all channels.

* Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.

* Oversee creative and messaging for all channels, as well as list targeting and selection.

* Optimize conversion touchpoints such as landing pages and order forms using best practices and test data.

* Manage all aspects of event promotion, including OPIS conferences and outside trade shows in applicable markets.

* Create strategy and resulting campaigns for nurturing sales leads to close.

* Drive key marketing acquisition metrics, including sales leads (MQLs), sales revenue (Won Opportunities) and event registrations.

* Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.

* Interpret analyses of marketing metrics to determine strategies for future success.

* Innovate new ideas that increase lead generation and conversion.

Qualifications:

* At least five years of experience in marketing management, preferably business-to-business. Past experience in the energy/oil/gas industry is also preferred but not required.

* Hands-on involvement in all aspects of integrated marketing, from digital channels such as email, search and social media to traditional tactics like direct mail and print advertising.

* Excellent communication skills, both written and in-person. You deliver your ideas clearly and confidently.

* A self-starter who can work independently but still collaborate with both teammates and stakeholders throughout the organization.

* Bachelor's degree or equivalent working experience.

We are proud to be an EEO/AA employer M/F/Disability/Veterans. Please refer to the EEO is the Law Poster & Supplement, Right to Work and Pay Transparency Policy. IHS is a participant in E-Verify (see links below). We maintain a drug-free workplace and perform pre-employment drug testing.

EEO is the Law

EEO is the Law Supplement

Right to Work

Pay Transparency Policy

E-Verify

IHS Markit endeavors to make our career sites accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodation@ihs.com or call 303-858-6891. This contact information (email and phone) is intended for accommodation requests only. Unfortunately we are unable to accept resumes or provide information about application status through the email address above.

Resumes are only accepted through the online application process, and only qualified candidates will receive consideration and follow-up.

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